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Welcome to california training institute

DIGITAL SKILLS FOR ALL

California Training Institute (CTI) is a digital skills training institute that supports Ethiopians to develop their digital skills through resources, tools, and technology.

our courses

Dive into excellence with California Training Institute’s courses, additionally designed to nurture skills and expertise for consequential and meaningful careers. 

Basic Digital Marketing

California Training Institute Provides Detailed program of digital techniques that enable you to make the most of all available tools and develop the best strategies to meet your marketing goals.

Advanced Digital Marketing

The Advanced Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising.

Search Engine Optimization

Focuses on optimizing website content and structure to enhance visibility in search engine results, emphasizing keyword research, on-page optimization, and link building strategies.

Social Media Management

Explores techniques and tools for creating, scheduling, and analyzing content across various social media platforms to engage audiences and build brand presence effectively.

Website Development

Covers the fundamentals of building and designing websites using HTML, CSS, and JavaScript, along with content management systems like WordPress, to create functional and visually appealing online experiences.

Digital Content Creation (DCC)

Teaches skills and strategies for crafting compelling digital content, including writing, graphic design, video production, and multimedia storytelling, to engage and resonate with target audiences effectively.

Digital Skills With 8 level

Offers a comprehensive program covering various digital competencies, progressing from foundational concepts like computer literacy and internet basics to advanced skills such as coding, digital marketing, and data analytics.

Cyber Security and IT Support

Provides knowledge and techniques to secure digital assets, prevent cyber threats, and troubleshoot technical issues, covering topics like network security, encryption, incident response, and IT infrastructure management.

let's find the course you want

Discover your ideal course – Let’s additionally navigate your learning journey together.

Certificate of Recognition

We Are incredibly honored to have teleco Excellence academy -texa present us with a certificate of recognition for our digital marketing training programs

ABOUT US

California Training Institute(CTI) provides a distinctive perspective that enables trainees to gain an international understanding of the digital landscape as well as the tools and skills to adopt it into the Ethiopian context.

Learning From Expert

Elevate your skills at the California Training Institute (CTI), where you'll receive comprehensive, hands-on education. Learning from seasoned experts will undoubtedly increase your success.

Industrial Standard Education

At California Training Institute (CTI), we deliver industrial-standard education, blending practical skills and knowledge for future leaders. Additionally, our curriculum emphasizes hands-on learning experiences that empower students

Flexible Classes

California Training Institute (CTI) offers flexible classes, accommodating your schedule accordingly, to ensure convenient learning additionally tailored to you. Our commitment to your success is unwavering

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why choose us ?

Bridging The Educational Gap in Digital Literacy.

At the California Training Institute, we take the lead in providing exceptional digital marketing education. California Training Institute encompass a spectrum of innovative courses, reputable industry-recognized certifications, and personalized learning encounters, all geared towards ensuring your career advancement and mastery in the field.

Testimonial

What people say about us

Zowi KiyaZowi Kiya
18:54 08 Jul 24
CTI is the best digital marketing training institute in Ethiopia. They provide international digital marketing courses with practice at the end of the course you will get a certificate.
Maya MOHAMMEDMaya MOHAMMED
06:53 06 Jul 24
All in all I would recommend this place to anyone who is looking to further their skill set into the digital marketing field, my experience so far have been amazing.
Bruktawit NegussieBruktawit Negussie
06:31 06 Jul 24
Highly recommend digital marketing school in Addis. I learnt a lot and had a very good time at CTI.
berhanu tegegneberhanu tegegne
11:53 25 Apr 24
After enrolling in CTI to study digital marketing, I was thoroughly impressed by their teaching methodology and the depth of expertise demonstrated by the instructors. The combination of theoretical concepts and practical applications made the learning experience engaging and highly effective. The instructors' profound understanding of the subject matter was evident in their ability to convey complex ideas in an accessible manner. Thanks to their guidance, I've gained a comprehensive understanding of digital marketing strategies and techniques. I wholeheartedly recommend CTI to anyone seeking top-notch education in digital marketing."
SeyfuSeyfu
15:06 15 Apr 24
Highly recommended digital marketing institute is California Training Institute, known for its comprehensive and up-to-date courses taught by industry experts.The institute offers a wide range of free and paid courses covering various aspects of digital marketing, including content marketing, social media marketing, SEO, and email marketing. The quality of instruction is top-notch, with clear and engaging content that is suitable for beginners and experienced marketers alike.The interactive nature of the courses, coupled with practical exercises and certifications, ensures that students valuable skills and knowledge applicable to real-world marketing scenarios.Overall, CTI is an excellent choice for anyone looking to advance their digital marketing skills and career prospects.
Elsabet DelelegnElsabet Delelegn
09:51 27 Feb 24
As a student at the digital marketing school, I found myself immersed in a dynamic environment where creativity and technology intersected to shape the future of marketing. The school's culture of innovation and mentorship empowered me to craft captivating campaigns and understand the intricacies of connecting with audiences in the digital sphere. It was a transformative experience that equipped me with the skills to thrive in the ever-evolving world of digital marketing."
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Our Partners

Have questions?

Frequently Asked Questions

CTI provides

  • All round 360 knowledge on all things digital. 
  • International standard knowledge that is adopted to local context.
  • Expert instructors with ample experience in the field of digital marketing
  • Free resources and tools to be used for future practices.
  • Practical and applicable skills
  • Standardized certifications up on training completion.
  • Job opportunities to above all top performing trainees, available after all upon clients’ requests.
  •  Training will be given by internationally certified experts as they have noted from recognized institutions
  • Instructors have a decade of accumulated exposure from all digital advertisings and practices
  • Instructors have years of experience in digital marketing business.
  • Instructors provide courses with the local context that is practical for the Ethiopian current state.

For basic Digital Marketing
i. Introduction to Digital Marketing
ii. Platforms of Digital Marketing
iii. Types of Digital Marketing
iv. Digital Marketing strategy
v. Analytics and Reporting
For Advanced Digital Marketing
i. Advertising/Boosting on all digital platforms
ii. Law and Digital Marketing

There will be additional workshops on
a. Branding and Marketing
b. Content and creativity
c. Influencer marketing and TikTok Content
d. Law and Ethics for Digital Marketing

a. Morning class: – Weekdays from 9:00 AM – 12:00 PM
        Shift 1 – Monday-Wednesday-Friday
        Shift 2 – Tuesday- Thursday- Saturday
b. Afternoon Class: – Weekdays from 2:00 PM – 5:00 PM
       Shift 1 – Monday-Wednesday-Friday
       Shift 2 – Tuesday- Thursday- Saturday
c. Evening Class:-  6:00PM- 8:00 PM
       Monday – Friday

Basic Digital Marketing

  • The course will take 6 weeks to complete including internship period. On the whole, this timeframe ensures comprehensive learning.                             

Advanced Digital Marketing

  • The course will take 7 weeks to complete including internship where 6 weeks will be the Basic Digital Marketing Course

FAQs

Most Commonly Asked Questions

CTI provides

  • All round 360 knowledge on all things digital. 
  • International standard knowledge that is adopted to local context.
  • Expert instructors with ample experience in the field of digital marketing
  • Free resources and tools to be used for future practices.
  • Practical and applicable skills
  • Standardized certifications up on training completion.
  • Job opportunities to above all top performing trainees, available after all upon clients’ requests.
  •  Training will be given by internationally certified experts as they have noted from recognized institutions
  • Instructors have a decade of accumulated exposure from all digital advertisings and practices
  • Instructors have years of experience in digital marketing business.
  • Instructors provide courses with the local context that is practical for the Ethiopian current state.

For basic Digital Marketing
i. Introduction to Digital Marketing
ii. Platforms of Digital Marketing
iii. Types of Digital Marketing
iv. Digital Marketing strategy
v. Analytics and Reporting
For Advanced Digital Marketing
i. Advertising/Boosting on all digital platforms
ii. Law and Digital Marketing

There will be additional workshops on
a. Branding and Marketing
b. Content and creativity
c. Influencer marketing and TikTok Content
d. Law and Ethics for Digital Marketing

a. Morning class: – Weekdays from 9:00 AM – 12:00 PM
        Shift 1 – Monday-Wednesday-Friday
        Shift 2 – Tuesday- Thursday- Saturday
b. Afternoon Class: – Weekdays from 2:00 PM – 5:00 PM
       Shift 1 – Monday-Wednesday-Friday
       Shift 2 – Tuesday- Thursday- Saturday
c. Evening Class:-  6:00PM- 8:00 PM
       Monday – Friday

Basic Digital Marketing

  • The course will take 6 weeks to complete including internship period. On the whole, this timeframe ensures comprehensive learning.                             

Advanced Digital Marketing

  • The course will take 7 weeks to complete including internship where 6 weeks will be the Basic Digital Marketing Course

CTI will be providing 3 Certificates
a. Institute and Government –authorized COC certificates
b. CTI -certificate  Digital Marketing
c. International certificate from partner companies

Trainees will need the below for registration.
a. 4 passport size photo
b. Education certificate
c. ID Copy

California Training Institute Your Path to Digital Starts Here

Enroll now for our transformative learning journey and let's build success together with us. Join us in an enriching learning adventure! Discover a range of courses tailored to enhance your expertise.
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